Blue Thick-Walled Bottle

they are more concerned about “quality” than “safety”, and their concerned proportion is 70.2%. Imported cosmetics can attract Chinese consumers, in addition to the appeal of some big-name brands, to a large extent it is precisely because their 'quality' has been recognized by Chinese consumers. For example, L'Oreal Group invested 6.8 billion yuan in research and development in 2017, which even exceeded the annual sales of some domestic brands.

There is a direct connection between quality and investment. Domestic brands emphasize marketing and neglect as a commonplace issue. This report clearly pointed out that consumers pay most attention to 'quality' when buying cosmetics. Therefore, if domestic products want to gain consumer recognition, they should invest more in research and development to improve product quality. At the same time, with the sharp reduction of import tariffs on cosmetics, expanding consumer demand and driving mid-to-high-end beauty consumption back to domestic channels, it is also forcing domestic cosmetics brands and suppliers to transform and upgrade to quality.

According to industry insiders, although the 2015 consumer goods import tariff cuts caused brands such as L’Oréal to lower the prices of some products, in fact, tariff costs accounted for a relatively small proportion of the operating costs of imported goods, and tariff cuts were not enough to cause brands to impose their own price system. The possibility of a substantial price reduction is unlikely. The relevant Chinese departments of high-end cosmetics companies such as L'Oréal and Shiseido have told the media that the two companies have not yet taken relevant measures. Industry insiders analyze that the price difference between domestic and foreign products has become the main reason for the outflow of consumption.

The direct impact of Blue Thick-Walled Bottle policy is to help keep a large amount of outflowing consumption in the country. This measure will intensify competition in the domestic product market through opening up, put a certain pressure on domestic production, and have an oppressive effect on the transformation and upgrading of the domestic consumer goods industry.

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